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The catalyst for a business you love and a life you're obsessed with.

I'M YOUR UNFAIR ADVANTAGE

I'm not just your coach

Right now...

Your business is running YOU.

Your time no longer feels like it belongs to you.

You’re trying to grow, but you’re buried in client deliverables, team questions,
and admin that drains you dry.

And in quieter moments, you catch yourself daydreaming about that corporate job you once hated
because at least it let you sleep through the night without 2am payroll panic attacks.

The way back to a business (and life) you love isn’t more effort
or more motivation.

It’s clarity, strategy, and systems that help you focus on what truly matters - with the resolve to relentlessly cut what doesn’t.

BOOK A STRATEGY CALL

You don’t need someone cheering you on from the sidelines.
You need someone who can help you put the weight down.

Someone who sees the business clearly when you’re too close to it.
Someone who knows how to create space when everything and everyone is fighting for your attention.

You didn’t start this business to feel trapped by it.

You didn’t choose ownership so your nights would be restless and your days reactive.

As your Chief Freedom Officer,

I help you redesign the way your business works so it stops draining the life out of you.

We'll quiet the noise.

We'll define what matters.

And we'll build the systems that hold it all together so you can be awake to all parts of your life.

Not someday.
Now.

I will walk alongside you.
Thinking and strategising with you.

Guiding you back to confident decisions and courageous action that will make ownership feel fun again.

This is not about doing more.
It’s about finally having room to breathe, to lead, and to live inside the life this business was meant to support.

Your Chief Freedom Officer

MORE THAN A COACH

Before anything changes on the outside, something has to shift on the inside.

Your business will only grow as much as you do.

This is the inner work.
The work that helps you stop making decisions from fear, urgency, or exhaustion.

We build your capacity to lead when things feel uncertain.
To stay steady when outcomes aren’t clear yet.
To learn from what didn’t work - and turn what did into something repeatable.

This is where you step fully into ownership.
Not just in title, but in how you think, decide, and lead.

Then we bring that leadership into the business itself.

We look at how work actually flows.
Where decisions get stuck.
Where everything still depends on you.

We design simple systems that support your priorities.
Clear structures for delivery, decisions, and support.
Ways of working that reduce questions instead of creating more.

This is where clarity becomes practical.
Where ideas stop living in your head and start living in the business.

The internal and the practical begin to reinforce each other.

You feel calmer because the business is clearer.
And the business works better because you’re leading from solid ground.

How We Create Freedom

(Without burning it all Down)

Ways To Work With Me

JOIN THE NEXT LIVE CLASS

These live workshops are focused, practical sessions designed to help you solve one real problem at a time - time, money, capacity, or decision overwhelm.

You’ll leave with clarity you can action immediately.

































If you’re not ready for private coaching yet, and you know something has to change, start here.

Live
Workshops

02.
LEARN MORE

This isn’t a program you fit into.
It’s support built around you.

We work privately over twelve months, focusing on what you need most to create time, profit, and sustainable growth in your business.

Bespoke Private Coaching

The CFO Experience

01.

Healthcare Consultant

JUDITH BESTER

The impact Ilonka had on me and my business was phenomenal. I came in overwhelmed and stuck. She helped me think in systems, ease the pressure, and make calmer, braver, data-driven decisions. Ilonka asks hard questions kindly, keeps you focused, and reminds you to ‘protect the income.’ I never felt alone. I love my business again and now I can build the next 10 years my way.

































Owner of Irene Ellis Art

Irene koegelenberg

I wish I had you 10 years ago. Coaching with you was hard work in the best way—kind, gentle, and uncompromising. I moved from corporate manager to owner who shows up like a CEO: no longer afraid to follow up on payments and able to make clear, unemotional decisions. Your unbiased perspective and compassionate high standards changed how I lead. I’m proud of who I’m becoming.

Owner of Accounting With Karin

KARIN BOSHOFF

I went from overwhelmed and reactive to calm, planned, and in control. Ilonka helped me see the value I bring to my clients. She helped me swap the chaos for simple systems, a real calendar plan, and the habit of thinking two steps ahead. I stopped trying to do everything myself, started leading like a CEO, and as a result both my revenue and profit doubled while working less.

WORD ON THE STREET

Get The Freedom Notes Newsletter 

A weekly dose of mindset and strategy to help you simplify how you work, take control of your money, and create a business that gives more than it takes.

Thanks for joining!

LISTEN TO THE PODCAST

This is where honest conversations meet practical strategy. Each episode helps you simplify your operations, get control of your money, and build a business that supports your life...not consumes it. Ideal for service-based business owners who are ready to replace hustle with systems, confidence, and calm.

The Podcast for Overworked Service Providers

BINGE WORTHY

MINDSET, STRATEGY & SYSTEMS
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BOOK A STRATEGY CALLJOIN A LIVE WORKSHOP

LET’S CREATE THE FREEDOM YOU STARTED YOUR BUSINESS FOR.

It’s built with intention, clarity, and systems that give both profit and peace. Ready to create financial stability and guilt-free time off without your business falling apart when you step away?

A business that works for you doesn’t happen by accident.