Consider what you want your customer to feel when they interact with your brand. How do you want them to feel every time they see you online, buy from you, receive a service or product from you. Think about this experience and write down what comes to mind.
Define your customer's journey from the first interaction when they learn about your business, engaging with you and enquiring on how they can work with you, to you providing or fulfilling the service they paid for. Where can you create a more consistent experience that makes them feel like the most important part of your business?
What systems (preferably automated) can you put in place to ensure that you and/or your team provide that consistent experience.
Check in every 90 days and evaluate how things are going and whether there is a way to improve on the existing way of doing things.
As a last note and word of encouragement, don't let the process overwhelm you. Put yourself in the shoes of your customer and start small.
Your aligned action task and takeaway
1. Do an evaluation of your customer journey and determine where you are lacking in being consistent with the experience you want to create for your customers or clients.
Do you have a question on designing a business that can run smoothly with or without you?
Send me an email at ilonka@ilonkaras.com and I will answer it in the next episode.
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