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In This week, on the Wildly Aligned Podcast we’re joined by Melaina Gross, the founder of Cantaloupe Digital email marketing agency, who has been sweetening inboxes since 2006! We’re taking a deep dive into the 5 email types every service-based business owner needs to grow their business. 

Whether you're a seasoned business owner or just starting out, understanding the power of effective email communication is key to success. 

We'll be exploring each type of email you need in your service business and you will get actionable tips to make your email marketing strategy more impactful. 

Melaina is a self-confessed email geek – her agency has helped premium brands (like MoneyWeb, Investec, and Sasfin) smash their goals through better email marketing and today you get to tap into her wisdom. Grab your notebook, because you’ll want to take notes for this one!

Here’s a glimpse into our discussion:

• A case for email marketing

• Why email marketing is still superior to any other marketing channel

• The biggest misconceptions about email marketing that stops business owners from having success with it

• When you’re not sure what to say and how often to send emails

• Connecting with your ideal customer and why your focus should be on building a relationship with them

• Making it easy to stay consistent

• What to do about people unsubscribing

• Why a bigger list isn’t always better and the metric that counts

• The 5 email types every service-based owner needs in order to grow their business and provide an amazing experience to their current clients

• Maximising your content without creating more content

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