The EffortLESS CEO Podcast

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The EffortLESS CEO Podcast

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Ep#98  The three simple steps to creating a time rich business - Part 2

Ep#98  The three simple steps to creating a time rich business - Part 2 

August 21, 20233 min read

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DECIDE to FOCUS on what matters

One of the biggest misconceptions out there is that we can manage our time. We cannot. Time is always moving. The clock is always ticking. And it doesn’t care what you think of it. Also, everything we do takes time. It’s like our currency. Doesn’t matter what we do we are spending time on it. Everyone on this planet are given the same pocket of 24 hours a day. Yet we all do and accomplish very different things within that pocket of time. The only thing we don’t know is when the pockets are going to stop. But other than that we are all governed by the same time rules.

So, if we cannot manage our time. How do we get control over our days and ensure that we make the most of the time we have. 

The answer is our attention. It is what and where we choose to place our focus in any given moment. We have total control over our attention. 

So, what is important to you?

What is it that you want to achieve in your business, in your life. Who do you need to be in order to achieve those things. And then, what are the things that will get you there.

It might sound very obvious but most people don’t stop to question this for themselves.
This is one of the reasons why I trying to manage your time or trying to be productive are two of the biggest time wasting activities anyone can do because it does not take into account where your attention is and whether the thing that is getting your attention or your focus in the moment is even important.

We’re constantly complaining about life’s distractions and I get it. There are things fighting for our attention. Things that distract us from what matters. And although distraction isn’t always a bad thing, for most of us it is very inconvenient because we know that it’s keeping us from what we DO want to focus on.

Nir Eyal, author of the book indistractable says: You cannot say something is a distraction unless you know what it’s distracting you from.

The same is true for what you choose to spend your time on. You might get everything on your to-do list ticked and you may have accomplished all the tasks that come across your desk and by everyone’s standards, you would be able to say that you had a very productive day.


Productive does not mean you achieved any of your goals, productive does not mean you spent any time on the things that truly move your business or your life forward. Productivity without intentional attention is a waste of your time.

The only way to achieve your goals. Whether that is in life or business. The only way to make the most of your time. Is knowing what the important things are that will create the outcome you want.

And once you know, only then will you be able to tell whether you are focusing on it or not.

There will always be things that distract you from your goal but just like you are what you eat. You are what you pay attention to.

So let’s Make sure it’s worth it.

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Ilonka Ras

Ilonka is a certified Strategic Intervention Coach and Clockwork Certified Partner, helping business owners have more money and time freedom by building a business that can run without them.

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